Most everyone in business knows the importance of a good web site. But go and visit most sites within any industry and it’s clear that what is lacking, is clarity of message and intuitive function (the user experience). A bad website is worse than no website at all. A lot like curb appeal—how do you know what’s inside the house when you are afraid to get out of the car? We begin our sites with a clear foundation of its purpose and structure before we ever give thought to the styling. Following are samples of our work with individual links to the actual sites and web-based communications.